Contact Information
Daniel Nilsson
Email: timeisfishpodcast@gmail.com
Phone: +46 762 781 028
About Daniel Nilsson
Daniel Nilsson is a sport fisherman, entrepreneur, and the creator of the Time Is Fish podcast. With nearly two decades of experience in the Swedish and European sport fishing industry, he has built a reputation rooted in experience, credibility, and a genuine passion for fishing.
His journey began early at the Sportfishing Academy, where Daniel received a broad and solid education in sport fishing. This laid the foundation for his understanding of different methods, species, and his passion for guiding. The combination of theory, hands-on practice, and early responsibility created a strong base that quickly led him into the industry.
For 14 years, Daniel played a central role in the growth and success of Westin Fishing. Starting as a salesperson, he eventually became both the public face of the brand and a key contributor to its national and international success. Through this work, he became Europe’s first full-time employed sport fisherman—a milestone that clearly reflects his dedication to the sport.
Alongside this, Daniel has competed in many well-known and prestigious fishing competitions. Competitive fishing has shaped his strategic mindset, attention to detail, and decision-making under pressure—experiences that today influence everything from guiding and product development to the content of the podcast.
With Time Is Fish, Daniel created a platform where sport fishermen truly get the spotlight—without pushing brands or selling products. Just honest conversations about fishing. The podcast blends deep discussions with industry profiles, celebrities, and passionate anglers, mixed with personal reflections, humor, and sometimes uncomfortably honest perspectives on the realities of sport fishing. It is equal parts inspiration, knowledge, humor, and education.
Today, Daniel works exclusively with his brand Time Is Fish AB, which includes the podcast, guided fishing trips, merchandise, custom-designed fishing products, and carefully selected collaborations. Everything is built on the same philosophy: functionality, quality, and honesty.
Daniel is known for being curious and highly engaged—sometimes questioning, often humorous, but always driven by his love for sport fishing.
Time is fish. And every minute on the water counts.
Related links
- Time is Fish, Clothing & Merch
- Time is Fish International, Spotify
- Time is Fish International, Instagram
Guided Fishing – General Information
How to Book
Start by reading the information about the type of fishing you are interested in.
Find an available date in the calendar and email your booking request to timeisfishpodcast@gmail.com with your preferred date and type of fishing. You will receive a reply with payment details. A booking is confirmed only after payment has been completed.
- Cancellations up to 4 weeks before the guiding date: 80% refund.
- Cancellations between 4 and 2 weeks before the guiding date: 50% refund.
- Cancellations later than 14 days before the guiding date are non-refundable, but the booking may be transferred to another person.
- In case of illness, another person may take the booked spot.
We always aim to fish on the scheduled day, but if weather conditions make this impossible, the plan will be adjusted. This may include choosing a different departure harbor or adapting the setup to suit both you and me. If the day cannot be carried out at all, we will of course find a new date that works for both parties.
There is excellent accommodation available in the harbor at Mellerud via Airbnb.
Book me for an unforgettable day on the lake or at sea!
From a very young age, I dreamed of becoming a guide—sharing my passion, knowledge, experiences, and learning together with others is something I truly love.
I operate a fully equipped Tracker Pro Guide 16 SC and take a maximum of two guests per guiding trip. I am certified “River & Lake” through SOF-Guiderna, the boat is registered with the Swedish Transport Agency, and all passengers are covered by Atlantica guide insurance. You can read more about what this means at www.sofguiderna.se.
I am passionate about many types of fishing and species, but what I most want to share with you is pike fishing on Lake Vänern.
I also offer unique and exciting West Coast experiences targeting the incredibly strong and fun berggylta. These trips are somewhat special, so check the calendar for available dates or email your request to timeisfishpodcast@gmail.com, and we’ll make it work.
It is possible to use your wellness allowance (friskvårdsbidrag) for these guided trips.
Gift cards are also available.
Keep an eye on the calendar for bookable dates and special guided trips.
Pike Guiding on Lake Vänern (2 persons)
One of my absolute favorite things in life is a brutal pike strike on a long cast over open water—structure fishing for pike, specifically on Lake Vänern. No other lake in Sweden offers the incredible variety of underwater structures and shoals that Vänern does.
In addition to its unique structure fishing, Vänern also offers deep-water hunting pike feeding on baitfish, classic “bream eaters” in the bays, and ambush predators lurking in large vegetation beds.
This makes Vänern an optimal lake for diverse pike fishing. Combined with the fact that it is one of Europe’s largest lakes, it creates a truly unique experience—casting into what feels like open nothingness, with the horizon stretching endlessly.
This is where I have spent most of my time on the water, and where I want you to experience what once fascinated me—and still teaches me something new every time I go out.
While Vänern is an incredible lake, it can also be demanding. Weather and wind can heavily affect planning, and some days the fishing is tough. But even on difficult days, few places offer such high chances of dream catches, with an exceptional number of pike over 100 cm. Every cast carries the feeling that the next one could be the fish of a lifetime.
Location
Departures usually take place from Sunnanå Harbor in Mellerud. I choose Mellerud for several reasons: the fishing is excellent and varied, fishing pressure is low, accommodation is available at the harbor, and the prevailing southwest winds often make this side of the lake accessible.
If weather conditions require it—for example, strong easterly winds—the plan will be adjusted and another harbor selected to suit both you and me.
Departure: 08:00
Return: 17:00
Food
Good food is important to me, while also maximizing fishing time. Landing on shore at Vänern can be challenging due to waves and rocky terrain, and time can easily slip away.
To solve this, I bring a gas-powered grill on the boat and prepare high-quality sausages from Helmut Walch with suitable sides. This provides an excellent and time-efficient lunch—because we all know that TIME IS FISH.
Snacks include Helmut Walch beer sausages and Latitude 65 energy drinks to keep focus high. Coffee is always available in a thermos.
Please bring a water bottle and any additional snacks you prefer. If you have dietary requirements, let me know when booking.
Alcohol consumption is not permitted on the boat.
Equipment
You will usually fish best using your own equipment, and it is always more rewarding to catch fish on gear you are familiar with. I also see these days as a form of education, where it is beneficial that you bring your own setup so I can help you fine-tune it for this specific type of fishing.
Recommended setup for this fishing:
- Rod capable of handling lures between 60–200 g.
- Two rods are recommended, but one rod rated up to around 180 g works well as an all-round option for Vänern.
- Reel: baitcasting reel in size 300, such as Shimano Curado, Tranx, or similar.
- Line: braided line, minimum 0.28 mm (thicker preferred).
Leader: I personally prefer a full rod-length leader using either 1.2 mm Berkley Big Game or 1.2 mm hard fluorocarbon. Long leaders are important when fishing shallow structures, as unseen rocks can easily cut the line during a strike. Pike can also strike so aggressively that they take the lure far up the line. A long leader provides extra safety both around structure and during slack-line strikes.
Snaps should be something reliable such as BFT Stay-Lok snap size 4–5, a swivel with split ring, or a secure knot directly to the lure.
Commonly used lures include soft plastics in the 18–30 cm range, with around 24 cm being a very versatile size. I recommend shallow-rigging soft plastics and using clip-on weights to adjust depth during the day.
Hard lures also work extremely well—Buster Jerk, Westin Swim, Westin Platypus, and similar lures are often very effective.
In terms of color, natural patterns are usually very good. Whitefish, smelt, burbot, pike, and trout are natural prey, so keep that in mind when choosing colors. While natural colors often work best, red/black can be extremely effective—especially in spring—and sometimes loud green patterns can be surprisingly productive even on shallow structures.
I have rods from various manufacturers and Shimano reels available to borrow free of charge. It is important to notify me in advance if you need equipment so I can prepare. I always carry at least one spare rod and reel onboard in case of accidents.
I also carry a selection of my favorite lures that you are welcome to use. Life jackets are available to borrow, and wearing some form of flotation device (life jacket, flotation suit, or survival suit) is mandatory onboard.
Tools such as pliers, cutters, landing net, scale, measuring tape, first aid kit, and similar essentials are always available on the boat.
Modern Wrasse Fishing for 2 persons (The Ultimate West Coast Experience)
Booking inquiries are made via email.
The Wrasse is an underrated species on our beautiful West Coast—stunning in appearance, incredibly strong, and surprisingly similar to perch in behavior.
For many years, I fished wrasse and cuckoo wrasse using traditional bait fishing methods, such as paternoster rigs with shrimp or sea snails. However, it wasn’t until I started seeing reports from England and Ireland—where average fish size is significantly larger—that I realized they were targeting these fish using modern perch techniques with great success.
Inspired, I tested these methods at home with incredible results. Average fish size increased dramatically—from kilo fish being rare to now catching fish over 1300 g every session, with several fish over 1500 g and top fish exceeding 1600 g.
Not only has the average size increased significantly, but the numbers have as well. We catch many fish—40 fish in a day is not uncommon—along with bycatch such as the beautiful cuckoo wrasse, cod and more. While you may not catch as many different species as with traditional bait fishing, you are always surprised by what comes up.
This is a perfect fishery during summer when pike and perch fishing slows down. It is also an excellent option if you are already on vacation along the coast and want to sneak away for a memorable day of fishing.
Location
Departures take place from Jordfallshamn in the Gullmar Fjord. The ramp is well located and offers good parking, fresh water, and toilet facilities. There are also camper van spots nearby and close proximity to Fossen Camping for accommodation.
Departure: 08:00
Return: 16:00
Food
There are two lunch options:
Option 1 – The Full West Coast Experience
A premium seafood platter enjoyed on the cliffs, prepared by Ljungskile Havsdelikatesser. This option is not included in the guiding price, and the cost depends on current market prices, but I have an agreement ensuring fair pricing.
This option must be pre-booked and requested at the time of booking.
Option 2 – Time-Efficient Lunch (Included)
To maximize fishing time, I bring a gas-powered grill onboard and prepare high-quality sausages from Helmut Walch with suitable sides. A great lunch that is both delicious and efficient—because TIME IS FISH.
Snacks include Helmut Walch beer sausages and Latitude 65 energy drinks. Coffee is always available in a thermos.
Please bring a water bottle and any additional snacks you prefer. If you have dietary requirements, inform me at the time of booking.
Alcohol consumption is not permitted on the boat.
Equipment
Equipment for this type of fishing is relatively simple.
- Texas-rigged creature baits or stickbaits.
- TPE (stretchy soft plastic) baits are highly recommended, as standard plastics are destroyed very quickly.
Hook choice is critical. A strong hook with a deep gap—but not too long for the relatively small baits—is ideal. Mustad Alpha Point Assault hooks have performed exceptionally well. When using standard soft plastics, Spro Lure Loops are a very useful addition.
Lure colors vary widely—from natural green pumpkin with red flake to loud, aggressive colors. One color that completely dominated during the last session was a red crayfish pattern from YUM.
Weights typically range from 10–20 g, with 14 g being an excellent all-round option. Since bottom snags are common, I recommend using inexpensive weights to save your wallet.
Rod choice: a modern perch rod rated around 20–30 g with a fast action.
Spinning or baitcasting reels are purely a matter of preference.
Line: braided line 0.12–0.18 mm with a fluorocarbon leader of 0.35–0.45 mm. I do not recommend using fluorocarbon as a main line, as it results in excessive snagging on the bottom.
As with other trips, rods and Shimano reels are available to borrow free of charge with advance notice. I always carry spare setups, flotation devices, tools, landing net, scale, measuring tape, and full safety equipment onboard.
Special Arrangements
I am open to custom setups if you are looking for something out of the ordinary.
This could include fishing on waters previously used in PikeFight, PerchFight, PredatorFight, or other competitions. It could also be fishing your own water—but with my approach and perspective.
The possibilities are endless, and only your imagination sets the limits. Pricing is naturally based on distance, number of nights away, and other logistical factors.
Email your idea or request to timeisfishpodcast@gmail.com and we’ll find a solution that works.